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En mi empresa no tengo especialistas en marketing analytics, pero tengo especialistas en lean production, en mejora continua de la calidad, en inteligencia de negocios, en bigdata y en gestion de procesos. ¿Qué relaciones existen entre esas especialidades y el marketing analytics? ¿Pudieran recalificarse esos especialistas y aplicar sus conocimientos al marketing? Habilidades y conocimientos… Seguir leyendo Especialidades relacionadas con el marketing analytics
Mis gastos en marketing aumentan más rápidamente que mis ingresos. Es una evolución insostenible para mi empresa. ¿Cómo puede el marketing analytics ayudarme en este caso? Marketing analytics y reducción de gastos El marketing analytics puede ser una herramienta crucial para reducir los gastos en marketing. Aquí hay varias maneras en que el marketing analytics… Seguir leyendo Costo-beneficio de marketing analytics
El marketing analytics es el estudio y la evaluación de datos y métricas relacionadas con las actividades de marketing de una empresa. Su objetivo principal es entender el rendimiento de las acciones de marketing y cómo estas impactan en el negocio. Aquí hay algunos aspectos clave del marketing analytics: Definición de marketing analytics En resumen,… Seguir leyendo Qué es el marketing analytics